Author: alabrida
-
Mastering Kaizen: Why Your Tech Team Needs a Continuous Improvement Manager
How replacing rigid data with intuitive signals reduced burnout and stabilized a high-velocity sales team during the AT&T/DIRECTV merger.
-
The SAASpocalypse: Why Your Tech Stack Is Actually Technical Debt
How disconnected tools are sabotaging your sales team and why “Information Fusion” is the only path to a Unified Commercial Engine.
-
The CRM Adoption Crisis: Why Your Sales Team Hates Your Reporting and How to Fix the Flow
Shifting from “Command and Control” to “Boundary Spanning” systems that empower rather than encumber your revenue-generating talent.
-
Automated Signal Capture: Closing the Decision Quality Gap
Why manual reporting is the enemy of high-velocity growth — and how “systems integration” turns data hoarding into shared intelligence.
-
The Market Access Strategy: Why Your Sales Funnel Is an Access Barrier
How changing a state law and screening second graders taught me that revenue growth is a system of empathy, not just a series of “closings.”
-
The Economics of Retention: Why the Sale is Only the Midpoint
How sacrificing per-visit margin for volume and long-term advocacy turned a small Alabama dental clinic into a multi-state giant.
-
Information Fusion: Solving the “Revenue to Nowhere” Problem
Why “Swiss cheese” policies and data hoarding are killing your customer experience — and how AI turns silos into systems of action.
-
The Revenue Maturity Model: Escaping the Fragmented Sales Trap
Why returning to “legacy” sales feels like a shock to the system — and how to map your path to a Unified Commercial Engine.
-
Beyond the Org Chart: Building an AI-Driven Commercial Engine
Why rigid hierarchies fail and how artificial intelligence forces revenue alignment. Discover how the Unified Commercial Engine replaces the legacy Corporate Phalanx.
-
Revenue Architecture: The System Behind Predictable Growth
Why fixing tactics won't fix your revenue — and what to build instead